At this year’s Glasgow Film Festival, Live Cinema UK spent two days offering audiences the chance to immerse themselves in 360 cinema. Over the course of two days, more than 120 individuals were able to experience one of our four programmes on offer – exploring everything from archive, adventure, artist film and music. As part of the programme, we premiered our own brand new test film Scottish Women on Film 360 supported by the BFI Film Audience Network Changing Times Fund, and hope to further develop this film and other projects working with archive to bring history to life in 360. With pre-booking available, many of the participants had already secured their space in the dome, brought to the festival by our partners Igloo Vision. Not only were audiences able to experience 360 cinema but were also encouraged to share their thoughts and opinions about this type of exhibition with our research team from the University of Brighton and King’s College London, supported by Innovate UK. Audiences were not only able to experience something new but also to contribute to research that will influence the future uses of 360 cinema across the UK.
We were delighted to see a wonderful range of audiences showing interest and participating in the experiences. For those who didn’t book in advance, we were able to offer a ‘pay what you feel’ scheme – ensuring that Virtually Together was accessible to all. With only 8 spaces inside the dome at one time, we are very pleased to have seen so many partaking in 360 cinema. Located in Glasgow’s busy shopping centre, Buchanan Galleries, Virtually Together was visible to members of the public passing through the space and as a result encouraged a lot of spontaneous participation. Across both days, walk up interest remained high with lots of individuals approaching the dome and asking lots of questions. A lot of the time, this interest was converted into participation which was wonderful to see.
With 100% audience feedback achieved, we’re now looking forward to seeing what results the audience feedback produces. We will be publishing our findings at the end of May 2019.