Co-funded by the Creative Europe programme of the European Union, Live Cinema EU took place between November 2016 and November 2017. The project brought together or the first time international leaders in creating live cinema events (film screenings enhanced with live music, theatrical performance or increased audience participation), to explore whether audience size for European films can be increased through the development of live elements at film screenings as part of core festival programming. The full report on the project can be downloaded here.

Live cinema projects in the UK now constitute a vital part of the film exhibition economy, with almost 50% of exhibitors hosting live cinema events (Live Cinema in the UK Report 2016). The majority of source films for live events, however, are of American and British origin. The Live Cinema EU project aimed to replicate the success of such events across Europe, utilising European films. Three European film festival partners, plus Hull 2017 UK City of Culture, worked with Live Cinema UK, King’s College London and the University of Brighton over a one year period in the area of live cinema.

OBJECTIVES

  • Bring together regions currently working in isolation
  • Establish live cinema events as a novel method of attracting audiences to European films
  • Create sustainability for new live cinema work
  • Establish current knowledge of live cinema in host countries and new learning opportunities

 

GAINS

  • Increased audiences for participating festivals through large scale live cinema events
  • New infrastructure: Network for distribution of live cinema events in Europe for first time
  • International promotion and and PR between participants
  • Knowledge sharing from high level film programmers at each partner festival
  • Pilot year success will lead to future applications for an expanded network

GOAL

  • Larger audience attending each festival due to large-scale live cinema events.
  • New audiences attracted to festivals who have never attended before
  • Audience viewing European film they would not usually go to because of live activity – evidenced in surveys and qualitative research before, during and after event through digital partner Boombeam and research partners at King’s College London and University of Brighton

METHOD

The participating festivals Motovun Film Festival (Croatia), T-Mobile New Horizons Film Festival (Wroclaw, Poland) and Reykjavik Film Festival (Iceland) were selected as partners for their history of exciting screening locations and live soundtrack events, but had never engaged internationally with the concept of live cinema. Utilising international learning from the UK, the programme consisted of:

  • 3 workshop/seminars in host countries to establish the current scope of live cinema events in that country, with visiting experts from the UK, to inspire programming ideas and cross-country learning.
  • Four final new live cinema events based on European films; one in each host country plus Hull, UK City of Culture 2017
  • Audience evaluation and interaction at each event plus build of a bespoke digital platform by project partners Boombeam to encourage audience interaction and data collection

FINDINGS

Full findings are available in the full report, available here.

Key results include:

  • Live cinema events are effective in increasing audience reach for European films with a high percentage wanting to view more European film from attending a live cinema event (66%)
  • Live cinema events increase film festival attendance with a high percentage of first time attendees (46%)
  • Over 700 sessions logged via bespoke digital platform for event interactivity and data capture